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Siri Hustvedt's blog at the New York Times

Siri Hustvedt's blog at Psychology Today

Siri on Why There is No Stephanie Jobs

Siri Hustvedt

July 3, 2012

What If Steve Jobs Had Been a Woman – A Biased Culture for Heroes, by Siri Hustvedt

Steve Jobs is an icon of late capitalism. A parallel, equal feminine icon is impossible. No matter how sleek her products, the hypothetical Stephanie Jobs could not and would not occupy the same place in our culture as her brother. It is not that there are no female entrepreneurs or CEO’s, no brilliant women who can package a product as well as any man, but rather, that Jobs is the projection of an idea that remains hyper-masculine, a rags to riches American myth for our era. Along with beautifully designed computers and phones, Jobs sold himself as tech hero, master of a new revolutionary culture of connectivity that is still coded as male not female.

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